Animal Planet is a TV channel that explores the natural world and wild animals;
When looking at their logo,there are some changes from different point of view, since the TV show is about animals and nature, why only have letter marks/on one side of the graphics? Then remake the logo for them and make it connected to the channel.
During the mind map,the mind trees to bring up one of the elements of the channel and also kept the logo they have and used it to keep the connection of it, so when people look at that logo, they would be like the channel just changed the logo, they didn’t watch the wrong channel.
The style of the logo is meant to be clean and easy to understand, such as placing an older logo at the top to represent it is still the show and adding trees and other elements in gives others a feel of it is the combination of nature and animal.
